Looking at the amazing success of its smartphones in the country, Xiaomi has opened its first-ever Mi Home Experience Store in India.
This is the first of its kind store in the country, although there are already 25 Mi Home Stores available in different parts of India.
If you do not know as to what Mi Home Stores are, they are Xiaomi’s flagship offline stores that enable the customers to experience, access, and buy all the Xiaomi products offline under one roof.
The first Experience Store has been launched in Chennai and the company has already started plans of launching more of these in the rest parts of the country. The store in Chennai is going to showcase the following, but not limited to, Xiaomi products:
Mi Rice Cooker
Mi Weighing Scale
Mi Air Purifier
There is still a vast majority of buyers across the world that has no clue about the vast and diverse array of products the company has in its store other than mere smartphones and opening up the Essential Store is certainly a step taken in the right direction.
One big issue here is that fact that the Essential Store is rather an exhibition as of now. The interested buyers can come to the store, experience the products real-time, and according to the feedback given, the company would devise a way to sell these products in the company – a bummer to be honest.
According to Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, the opening of the Experience Store in the country is an important step towards ensuring a strong offline presence in India. The company has already planned to open up no less than a 100 Mi Home Stores in India by the end of 2018.
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